fresh
passions
Art
Attack
Vineeta Nair quit
her advertising job
to pursue what she
loved—designing!
BY KRITI MALHOTRA
PHOTOGRAPH ASHIMA MEHRA
PRODUCED BY RAG INI SINGH
WHO
V in ee ta N air, a M um bai-
b ased in d e p e n d e n t d esig n
c o n s u lta n t, w h o s ta rte d h e r ow n
blog,
artnlight.blogspot.com ,
to
in d u lg e h e r p assio n , b u t so o n
m ad e it in to a career.
IDEA “I
really like v in ta g e stu ff
an d love ty p o g rap h y . I have
d esig n ed a se rie s o f p ro d u c ts
(d ra w e rs, m irro rs, a n d a lp h a b e ts)
w ith p o e try o n it. M y w o rk is
in sp ire d by th e e th n ic ity o f
R ajasth an a n d th e cra zy life o f
M um bai. I love w h a t I d o .”
t h e r o ad
W h e n V in ee ta h e ld h e r
first e x h ib itio n , sh e h a d n o t
p la n n e d a n y th in g fo r th e fu tu re ,
b u t th e e x h ib itio n ’s su ccess set
h e r th in k in g . B eing a blogger, she
p o ste d in fo rm a tio n a b o u t h e r
w o rk o n lin e a n d so o n m a n y
re p u te d sto re s c o n ta c te d her. T h e
re sp o n se w as so o v erw h elm in g
th a t w ith in fo u r m o n th s o f th a t
e x h ib itio n , sh e q u it h e r jo b to
p u rsu e h e r d esig n p a ssio n full
tim e . “C u rre n tly , I am se llin g m y
p ro d u c ts th ro u g h v a rio u s s ta n d -
alo n e d esig n sto re s ac ro ss th e
c o u n try an d th ro u g h m y blog.
R ecen tly I have also sta rte d
re ta ilin g th ro u g h a n o n lin e sh o p
called
shopo.in”
INSTINCTIVE LOVE “I
have
alw ays fe lt th a t a rt is n o t th e
p rero g ativ e o f a se le c t few . S om e
o f us a re tra in e d in it, b u t m o st
a rt lo v e rs h av e an in s tin c t fo r it.
F ollow th a t in s tin c t h o n e stly an d
it w ill d e fin itely lead y o u to a rt
an d lig h t in y o u r life.” ■
